The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality.

In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores.

Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world.

Jeans are still regarded as the backbone of JACK & JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES, JEANS INTELLIGENCE & PANTS STUDIO.

The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.




PREMIUM by JACK & JONES is a brand focusing on high quality, attention to detail and style before fashion. The brand has its roots in classic styles and the collections are built on iconic pieces. The styles are put into modern and seasonal contexts – e.g. dress shirts or blazers in new fabrics, new colours or with added details based on current trends.

When developing the collections, PREMIUM by JACK & JONES works closely together with a small amount of dedicated suppliers, bringing the highest quality to the finished product. With a high level of quality and detail, they are essentials in a man’s wardrobe – suitable for any occasion.

PREMIUM by JACK & JONES suits men with a modern lifestyle and a stylish appearance – men who want to look classic, yet contemporary.




ORIGINALS by JACK & JONES is inspired by the indie- and urban pop culture scene. The style is vibrant and easy going and references are drawn from everything that influences the current trends.

With the aspiration to be first movers, ORIGINALS by JACK & JONES is bold and daring, not afraid to stand out from the crowd. The brand provides hip and high quality products in a mix of colours and styles, giving everyone the possibility to customise an individual look.

ORIGINALS by JACK & JONES provides a full range of items suitable for hip guys who are creative in their styling. The collection is driven by trends and emphasizes colourful items like printed T-shirts, casual shirts, sweatshirts and five-pocket jeans.




CORE by JACK & JONES is utility streetwear with a strong graphical concept and an eye for innovative details. Each style is made of high quality fabrics with a crisp and clean finish where details have strong workwear references. In combination with the contemporary fabrics, the utility trim makes the design refreshing yet long-lasting.

The collections are a mix of formal and casual, exemplified by anti-fit jeans, graphic t-shirts, sweatshirts, footwear and knitwear. A striking look is ensured by cut-and-sew seams, technical design details and a colour palette consisting of minimalist, neutral shades combined with bold contrasts.

CORE by JACK & JONES is directed at young and fashion-forward guys. Their urban and active lifestyles are visible in their styling as they like to look fresh and stylish in crisp, new clothes.




JACK & JONES TECH provides a range of highly functional garments and is dedicated to creating high quality products and providing supreme comfort for everyday life. The collections range from all-weather essentials like outdoor jackets made of functional fabrics to board shorts, sweats, shoes and graphic tees.

The expertise of JACK & JONES TECH revolves around an active lifestyle where fashion, function and sports come together. Each garment is designed with maximum comfort and function for the weather conditions of that particular season.

JACK & JONES TECH is for men who demand high quality and functionality without compromising on style and fashion. The collections of JACK & JONES TECH have both an expedition-inspired and a sporty part. They are inspired by different outdoor events and activities where interesting elements and features are found, redesigned and redeveloped by adding technical details. JACK & JONES TECH is where fashion, function and sports come together.




JACK & JONES JEANS INTELLIGENCE was built on a vision to rethink jeanswear and make it more accessible and affordable. We believe in rethinking denim. Our products are designed with respect for denim traditions and made with industry leaders and state-of-the-art technology. We continuously explore the latest trends and developments in treatment technologies and fabric innovation. We make fashionable and affordable high-quality jeanswear.




JACK & JONES FOOTWEAR is a lifestyle brand creating fun and individual shoes for fashion conscious men. It’s the right pair for every moment, from sneakers to brogues to canvas lace-ups. It walks the line between pop culture and old school craftsmanship, giving you on-trend footwear with sure-footed confidence. Its denim roots are seen in selvedge edges and subtle detailing. And its unique style gives you the freedom to go your own way. JACK & JONES FOOTWEAR. Step up. Be you.

If you’re a retailer interested in carrying any of our brands in the USA, please get in touch with us at USAwholesale@bestseller.com 
If you are interested in partnerships and press opportunities, please get in touch with us at USApress@bestseller.com