VERO MODA - The history


Launched in 1987, VERO MODA was the brainchild of BESTSELLER founder Troels Holch Povlsen. VERO MODA was one of the first brands to launch within the family-owned BESTSELLER company, fast becoming the fashion choice for the girl's wardrobe.

The brand is famous for its A-list campaign models, from Kate Moss, to Helena Christensen, Christy Turlington and Gisele Bündchen, not to mentions fashion icon Alexa Chang and musician Lily Allen, to name but a few.




VERO MODA is the brand of choice for the fashion-conscious, independant young woman who wants to dress well and pay less. VERO MODA offers quality, affordable and inspiring clothing for the young woman who wants to look good and have fun with her look. At VERO MODA, the customer finds the right clothes at the right price, and the opportunity to follow fashion on her own terms.

At VERO MODA, we live and breathe trends. Our contemporary international collections offer can't-live-without pieces alongside essential wardrobe stables.




VERO MODA's passionate dsesign team stays ahead of the latest trends to deliver eight on-point collections per year. Selling upwards of 45 million styles annually, VERO MODA is privileged to influence the wardrobes of so many fashion conscious girls internationally.

VERO MODA is constructed of three fashion lines, catering to all the individual tastes and personal styles of the brand's loyal customer base. VERO MODA The latest trends at affordable prices, for fashion-conscious girls everywhere. VERO MODA DENIM Jeans and separates with casual cool in its DNA. VERO MODA ACCESSORIES the finishing touch to complete your VERO MODA look.


If you’re a retailer interested in carrying any of our brands in the USA, please get in touch with us at USAwholesale@bestseller.com 
If you are interested in partnerships and press opportunities, please get in touch with us at USApress@bestseller.com