It’s hard to ignore the impact the fashion industry has on the planet and the environmental challenges we face. At times, it can feel as if fashion and the journey towards a more sustainable future are at odds with each other. AWARE is VERO MODA’s first step towards bridging this gap between seasonal fashion and a more sustainable world. 


Organic Materials


Organic cotton is grown without the use of harmful chemicals like pesticides and fertilizers, and its seeds are not genetically modified. It is also the only cotton standard that is 100% GMO free. Aside from the environmental benefits of organically grown cotton, the absence of hazardous chemicals also helps to improve the work environment of the local farmer. Organic cotton can be traced directly back to the field, as it helps sustain the land it is grown on through crop rotations, and uses less energy and water.


Linen is a textile made from the fibres of flax plants, and is one of the best fabrics options for many reasons. It is strong, breezy, anti-bacterial, and gentle on your skin and the planet. The production of linen requires virtually no water, and emits a quarter of the carbon as cotton per pound of fibre. 



 Recycled polyester is a synthetic material made from waste items such as plastic bottles, used polyester garments and fabric leftover from manufacturing. E.g. plastic bottles: 1 -shirt cans be made from 2 bottles. Recycling polyester saves natural resources and reduces the amount of textile waste.


Recycled cotton is made from manufacturing waste like leftover fabric scraps or from used cotton garments and textiles that would otherwise go to landfill. Recycling cotton reduces the waste of a natural resource like water (recycling 1 ton of cotton can save 275 000 litres of water and requires no new farmland.) This option allows us to have all the same benefits as virgin cotton, but without the environmental impact.


Recycling wool saves natural resources such as water and energy. Instead of shipping wool to be disposed of at landfills, recycling wool helps reduce the amount of textile waste. Recycled wool is reborn and later refashioned into new clothes.



LyocellTENCEL® is a semi-synthetic fibre made from renewable wood materials, manufactured from fast growing trees such as eucalyptus. Unlike most fabrics, TENCEL™ production is done without the use of pesticides or insecticides. TENCEL® Lyocell is also fully biodegradable and economical in its use of energy and natural resources. With properties almost identical to cotton, this fabric is also ultra-soft on skin, absorbs moisture and regulates temperature.     

A more sustainable fashion choice.

We are AWARE

AWARE is a standalone collection of go-to pieces with staying power, born from a desire to be more conscious of the small everyday choices we make. Designed around eco-friendly materials that reduce the amount of natural resources used during production, AWARE rethinks wardrobe staples season after season.

Strong yet understated, AWARE taps into the house DNA with a Scandi-chic, of-the-moment modernity, and timeless wardrobe lifespan. Every item complements the VERO MODA collection and is easy to style with your existing wardrobe.

Bringing sustainable fashion forward until we are climate positive, fair for all and circular by design.


VERO MODA is a proud member of the BESTSELLER family. Together with other leading fashion brands, BESTSELLER has signed up for the G7 Fashion Pact aimed at accelerating the industry’s sustainable development.